The content-creator guide to Madinah — collaboration goals, tracks, destinations, historical sites, content formats and guidelines.
Visit Madinah is a digital tourism platform that makes discovering Madinah easier — bringing together destinations, events, experiences, offers, historical sites, restaurants, cafés and activities in one place. The platform works as a guide that helps visitors and residents know what is happening in the city, where to go, what to try, and how to plan a day or a visit more easily.
This kit is a reference for content creators taking part in showcasing Madinah through authentic content that is close to the audience and reflects the diversity of the city's experiences and destinations.
The creator's role is not advertising alone, but conveying the experience as visitors live it: the place, the atmosphere, the details, how to get there, and what makes the experience worth sharing.
Content creators are a vital link between the destination and the audience — they convey the experience in a close, authentic voice, and guide visitors toward the real experience rather than an abstract advertising promise.
Raising awareness of the city's destinations and experiences
Encouraging visitors and residents to try and to visit
Highlighting events and offers in an accessible way
Supporting local restaurants, cafés and experiences
Producing shareable visual content
Amplifying user-generated content (UGC)
Building a stronger presence for Visit Madinah across digital platforms
Madinah is not a religious destination only — it is a complete destination that brings together history, culture, hospitality, experiences, local products and diverse events. Key coverage themes:
Six selected destinations that represent the city's diversity — each with its profile and suggested coverage elements for content creators.
Madinah's deeper trails: mosques of Prophetic legacy, battle sites, wells and heritage areas, and enrichment destinations — with official visiting hours.
All destinations and historical sites on the city map — filter by category, open any pin for details, visiting hours and direct Google Maps directions.
Fourteen centuries of history, and a city alive with stories — this is what awaits your lens.
Five collaboration tracks covering different interests and content styles, letting each creator choose what best fits their audience and voice.
Documenting tourism, historical and cultural destinations with a refined visual style that reflects the depth of the experience.
Conveying seasonal, cultural and social events in a visual language that reaches the audience with clear impact.
Food and hospitality experiences across the city, highlighting the atmosphere, details and stories behind each place.
Spotlighting distinctive packages and offers that serve visitors and encourage the decision to visit.
Content born from the creator's personal vision of the city and their own experience of it, with full creative freedom.
Three core formats that cover creators' needs and suit different platforms, with flexibility in style and duration.
Fifteen to forty-five seconds, a focused cinematic style that reflects the spirit of the destination — varied shots, clear text and fitting music.
Live moments conveying the experience as it happens, in a spontaneous style close to the audience while keeping image quality and clean text.
A multi-image post delivering three to five focused facts about the destination or experience, with consistent visuals and memorable copy.
Madinah is not merely destinations and photos. It is the serenity of a place, the warmth of an experience, and details that stay in memory.
The Visit Madinah team looks for honest content that conveys the spirit of the city as it is: calm, close, and rich with stories. Through creators, Madinah reaches people the way it deserves to be seen.
